Our team
Skilled, well-prepared people follow every stage of the work, from laboratory to production, combining experience, care and knowledge of the professional world.
Beauty lab Made in Italy
LAB37, Made in Italy professional hair products
Since 2000, we have developed and manufactured hair products through research, technical expertise and brands designed for the professional beauty world.
LAB37 was created as a group able to turn experience, formulas and innovation into Made in Italy haircare products.
25+
years in professional beauty
IT
Made in Italy development and production
B2B
partner for companies, brands and distributors
Innovation grows from
experience
An Italian story of beauty, research and innovation.
Founded in 2000 in Cherasco, in the province of Cuneo, LAB37 is an Italian company specialized in manufacturing professional hair products, combining Made in Italy quality, technical expertise and constant attention to the evolution of the beauty market.
Over time, the group has grown into the parent company of specialized brands such as BBCOS, PRO.CO and CARE CODE, created to meet the needs of salons, hairstylists, distributors and end consumers.
Established experience
A vision built in the field, in contact with salons, hairstylists, distributors and evolving markets.
In-house laboratory
Research, testing, formulation and quality control work together with production to ensure effective, customized haircare solutions.
Beauty
in every shade
Beauty is rich
Beauty is rich
in nuances
Every hair type, every brand and every market has different needs. LAB37 works on textures, performance, professional rituals and brand identity to build coherent, distinctive haircare brands ready to compete.
Brand ecosystem
The LAB37 group brands
The LAB37 group has developed brands with targeted goals, designed to respond to different needs, channels and audiences in haircare and beauty. Each brand comes from the same foundation: research, Made in Italy production, technical expertise and attention to professional beauty.
A premium brand dedicated to haircare professionals, salons and hairstylists looking for high-performance, innovative Made in Italy products.
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A professional brand designed for daily salon work, with technical solutions and treatments created for different hair needs.
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An extension of the LAB37 universe dedicated to contemporary, recognizable haircare routines aligned with new beauty languages.
Structure, logistics and production
Technologies and spaces dedicated to cosmetic production
LAB37 integrates an automated vertical warehouse, laboratory and production areas within an organized structure designed to support operational continuity, flow control and efficient management of haircare projects. The presence of a branch in Spain further strengthens the group's commercial and logistics presence in international markets.
14.000
m²
Company surface area
10+
MLN
Pieces produced every year
100+
Formulas developed by our in-house R&D laboratory
2021
New automated vertical warehouse
Sustainability concreta
Sustainability concreta
Sustainability concreta
nel
processo produttivo.
For LAB37, sustainability is not just a message but a choice applied to the production process: innovative formulas, recycled materials, energy from renewable sources and constant attention to product quality.
Vegan-oriented formulas
Cosmetic solutions developed to respond to an increasingly conscious beauty market.
Responsible packaging
Recycled materials and packaging choices consistent with product, channel and positioning.
Controlled quality
Processes, raw materials and production are managed with technical care and industrial responsibility.
Renewable energy at the facility
The photovoltaic panels installed at the facility support 50% of the electricity production used by the plant, integrating renewable energy into the production process.
A concrete industrial choice, designed to support the group's growth while maintaining focus on efficiency, production continuity and environmental responsibility.
Private label
From concept to finished haircare product
Thanks to its in-house laboratory, technical equipment and specialized team, LAB37 also offers a Private Label service for companies that want to develop customized haircare lines. It is a natural extension of the expertise gained in the creation and production of the group's brands.
Project analysis
We study the market, target audience, positioning and goals of the future haircare line.
Formula study
We define the product's texture, active ingredients, performance, claims and sensoriality.
Product and packaging development
We create samples, tests and packaging consistent with identity, positioning and sales channel.
Production e controllo qualità
We manage Made in Italy production, technical checks and finished product compliance.
International presence
From product to market, with an international vision.
LAB37 supports brands, buyers and distributors looking for Made in Italy haircare products, production capacity and a consolidated B2B relationship over time.
60+
Countries reached by LAB37 professional products
Contact LAB37
Would you like to know the LAB37 group?
Discover our brands, production capacity and technical expertise behind the Made in Italy professional hair products we develop.